By Casey Wilson
Book trailers have been growing in popularity of late – they even have their own little awards! – and some of the most creative trailers have been for children’s and teen’s books. Which isn’t to say that there aren’t some bad ones in the world — the form is still developing, and it can be very difficult to sell a text through audio and video. But as time goes by, they have been getting better. I’d love to discuss book trailers in more detail in the future, but for the moment I’ve culled together a tiny handful of the more interesting trailers out there:
The trailer above is for The Scorpio Races by Maggie Stiefvater. All of Stiefvater’s trailers are beautiful — if you haven’t seen the trailers forShiver and the rest of the Mercy Falls trilogy, look them up on YouTube — and made by the author herself.
Also made by the author is this trailer for Ransom Riggs’s Miss Peregrine’s Home for Peculiar Children. This is the “director’s cut”, which is a little longer than the official version. There’s also a making-of video, which you can watch here.
A common approach to picture books is to bring the static images to life, as in the trailer for Blueberry Girl by Neil Gaiman. In this one, Gaiman reads from the story itself, though some picture book trailers leave the text to the imagination and just introduce the general story.
Casey Wilson is a PhD student who loves it when book trailers are actually effective and atmospheric, like those above.